Sun 1 Nov 2009
Of Consultants & Management Gurus
Posted by Oikono under The Organizational Theorist , The Learner & Educator , The Closet AnthropologistNo Comments

(Lauterbrunnen, Switzerland)
I recently read an Economist article on the “Three Habits of Highly Irritating Management Gurus.” It’s a great read even coming from the perspective of someone interested in business academia. I agree with the article’s premise: management gurus tend to oversimplify solutions and act as cheerleaders to the sexiest business of the day. But that is what consumers want. The public often accuse academics of writing dense obscure academic tomes – but that’s often because reality is dense and complicated and representing it on paper isn’t easy. And admittedly, academics are fond of pretentious language.
At the same time, there are some management ideas that are not championed enough. An understated one is the idea of companies selling themselves as “prestigious.” I once attended a recruiting pitch by consulting conglomerate Mckinsey and a lady told us why she chose the firm: “Even my mom knows about Mckinsey…and she has no idea what they do! It is a very prestigious place to work at.”
I think “prestige” is a great invention of American corporations. If you can bill your company as “prestigious” and “selective,” you can get young willing bodies to work incredibly long hours for a discounted wage and still feel good about it. Perhaps the business cultural anthropologist should make a best-selling book out of this.






