
(Tokyo, Japan) Do we really need all the things we buy?
Singapore, Singapore - John Kenneth Galbraith, in ‘The Affluent Society’ (Mariner Books 1998), argues that pre-Affluent Society, the basic needs of food and shelter were better provided by the market. However, he argues that we have reached a stage where we have “private opulence and public squalor”, and it is the lack of public goods that impoverishes our society.
Furthermore, he argues in this Affluent Society, increased production is of decreasing marginal urgency, and wants are created by the very process of production, through advertising, emulation and suggestion (the Dependence Effect). When the goods produced are of low urgency, there should a focus on alternative sources of income for [the minority of] people who do not wish to work, and a general downgrade of the priority of increased production when measured against other goals of inflation, inequality or economic security.
This book is definitely an interesting read, as it departs greatly from the general body of economic thinking that I have been accustomed to. However, my main takeaway from this book is more personal. I always believed that increased material consumption is not the path for happiness for myself, and see little reason to earn a lot of money for that purpose . Galbraith has provided the intellectual foundations for my views.

(Muju, Korea) Minjung recommends that I find happiness in a girlfriend… I told her I would marry my work. I am sorry! 미안해요.
Selected Quotes
The Conventional Wisdom
“…a vested interest in understanding is more preciously guarded than any other treasure…Because familiarity is such an important test of acceptability, the acceptable ideas have great stability…I shall refer to these ideas henceforth as the Conventional Wisdom.” (p.7)
“…the enemy of the conventional wisdom is not ideas but the march of events” (p. 11)
“It is far, far better and much safer to have a firm anchor in nonsense than to put out on the troubled seas of thought.” (p.131)
Conservative Defense of Inequality (p.67)
“…as a matter of natural law and equity, what a man has received save by proven larceny is rightfully his”
“…essential as an incentive…”
Decline of Inequality as an Issue (p.72 - 80)
“[power and prestige of United States Government and technostructure ]…diminished the prestige of the power accruing to private wealth.”
Technostructure – “aggregation of technical and planning talent” (e.g. the professional managerial class)
“…display of expensive goods, as a device for suggesting wealth, has been condemned as vulgar.”
“Production has eliminated the more acute tensions associated with inequality.”
“….increasing aggregate output is an alternative to redistribution or even to the reduction of inequality.”
Economic Security (p. 82 – 94)
“And all who were subject to insecurity sooner or later set about eliminating it as it affected themselves…led those who were using one device to see it as a necessary precaution while they deplored the iniquitous measures devised by others.”
“[Economists] have far more frequently related such [management of prices] to the maximization of profits than to the minimization of risks.”
“Consumer taste and demand may shift. The modern large corporation resists this by its advertising…No criticism attaches to the effort of the modern corporation to minimize risk. It would be delinquent in its responsibilities if it failed to do so.”
“…that the modern concern for security is the reaction to the peculiar hazards of modern economic life could scarcely be more in error. Rather, it is the result of increasing fortune… [people] had much more to protect… [misfortune and suffering] have become episodic and avoidable.”
“Not only is there no inconsistency between the mitigation of insecurity and the increase of production, but the two are indissolubly linked. A high level of economic security is essential for maximum production. And a high level of production is indispensable for economic security.”
Consumer Demand and Dependence Effect (p.124)
“If the individual’s wants are to be urgent, they must be original with himself…And above all, they must not be contrived by the process of production.”
“As a society becomes increasingly affluent, wants are increasingly created by the process by which they are satisfied… Increases in consumption… act by suggestion or emulation to create wants… Or producers might proceed actively to create with advertising and salesmanship.”
Hence, “The higher level of production has, merely a higher level of want creation necessitating a higher level of want production… [Process by which wants depend on the process by which they are satisfied is the] Dependence Effect .”
Vested Interest in Output
“If production is of preoccupying importance, he [the business executive], as the man with the traditional and established right to the title of producer will be the dominant figure in the social constellation.”
On Inflation
“…[in an oligopoly, firms] have what amounts to a reserve of unliquidated gains from unmade price advances.” (Galbraith in ‘The New Industrial State’ explains how these restraint is not in conflict with the maximization of growth and exists due to the planning needs of the technostructure.” (p.160)
Because of this, “Prices are not restricted immediately when demand is curbed or excess capacity appears.” (p.161)
“Wages act on prices and prices on wages as capacity is approached. Controls prevent this interplay.” (p.182)
On the Social Balance (or Galbraith’s “private opulence and public squalor”)
“The line which divides out area of wealth from out area of poverty is roughly that which divides privately produced and marketed goods and services from publicly rendered services.” (p. 186)
Galbraith coins “Social Balance” to describe a “satisfactory relationship between the supply of privately produced goods and services and those of the state”. (p.189)